ISRAEL PUTS BAN ON UNDERWEIGHT MODELS
The Israeli law to ban underweight models has officially gone into effect.
The new law bans models with a BMI below 18.5 (that’s about 119 pounds for a 5’8″ woman) from appearing in campaigns in the country. Models are required to provide medical proof of their weight and present a medical record no older than three months that states they’re not malnourished by World Health Organization standards. The Wall Street Journal reports that the law, which was passed in March and went into effect this week,
also requires publications to disclose when they use altered images of models to make the women and men appear even thinner than they really are.”
The industry has set a very unrealistic body image model in the minds of consumers. It is amazing to see Israel make such a bold statement to the world. But the likelihood of such laws passing in the states seems highly unlikely. Steven Kolb, the chief executive of the CFDA–which recently implemented a set of healthy initiative guidelines stated,
We never had an approach of mandate or enforce. We create awareness and education.”
Source: Wall Street Journal & Glamour